NATIONAL VEGETARIAN WEEK · 1–7 OCTOBER — A timely opportunity to rethink, refresh and celebrate your vegetarian offering.
Where good intentions become consistent standards.
From the menu to the kitchen to the table, we take a closer look at the details that shape the guest experience.
Our role is to identify where things can be stronger, bring clarity to your standards and help your team turn them into everyday practice.
Independent expertise. Practical change. Standards you can stand behind.
Our assessment looks beyond vegetarian and vegan options on the menu. We look at the details that shape a guest’s experience — and their decision to come back.
Are vegetarian and vegan dishes clearly identified? Is the terminology consistent throughout the menu? Can a guest navigate the menu without having to ask?
Does your kitchen team understand which ingredients may not be suitable? We check whether your team is aware of the less obvious ones.
Are vegetarian dishes prepared separately? Are utensils kept apart? Is there a clear process that works on a busy Friday night, not just in theory?
Can your front-of-house team answer questions about vegetarian and vegan dishes with confidence?
Does a vegetarian or vegan guest feel considered — or just tolerated? There is a real difference, and guests feel it immediately.
These five areas work together to determine your rating and highlight the practical changes that will make the biggest difference.
Complete our short free questionnaire and we will come back to you within 2 working days with a clear picture of which areas your venue is doing well in and where small changes would make the biggest difference. No scores published. No judgement. Just useful feedback.
Venues rated Aware or above are listed on our venue directory — shared with our audience and promoted through our channels.
Get free feedback
Show your rating with pride and let guests know you take it seriously.
Vegetarian and vegan diners are a powerful and growing audience. Getting it right brings real commercial benefits.
3.5 million vegetarians and vegans in the UK — and growing year on year.
1 in 3 meals in the UK are now meat-free.
The UK meat-free market is worth over £1.1 billion.
Vegetarian and vegan diners actively seek out venues they trust — and recommend them.
Get it right and guests come back, bring others, and keep coming back.
Getting it right builds reputation, generates positive reviews and brings guests back
The demand is here. Your reputation is on the line.
Our accreditation process is free. For venues that want tailored support, deeper training, or expert guidance on developing their food and drink offering, we offer three specialist services.
A detailed review of your menus and dishes from a vegetarian and vegan perspective.
Engaging, practical training for front and back of house teams.
Working with your chefs to create more vegetarian and vegan dishes your guests will love.
Get in touch and speak to our team. We’ll help you go further.
Practical tips, updates and guidance for venues who want to get it right.
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